Chapter 11 · Operational Blueprint · 2026-04-25

Revenue Generation · How We Make Money

The math. The timing. The activation triggers. §04 said WHAT we sell · §11 says HOW MUCH, WHEN, and WHAT counts as MRR vs lumpy windfall.

1. Scope · §11 vs §04

📐 SCOPE · §11 vs §04

Question	Chapter
What do we sell?	§04 Business Model — 5 revenue lines
How does money enter?	§04 — revenue mechanisms grid
How much? When? What counts as MRR?	§11 (this chapter)
How is MRR allocated?	§13 Governance — 30/30/40 opex/reinvest/salary split

2. The 150k PLN MRR Target

💰 MRR TARGET · DEC 2026

💰

Salary Activation Threshold

150,000 PLN MRR · December 2026

30 / 30 / 40 revenue split activates at this point

Below: founders on equity · No salary from Nova AI Ventures. At target: 30% ops / 30% reinvest / 40% salaries starts.

Target: December 2026 = first 150k PLN MRR month

Trigger function: 150k PLN MRR = salary activation gate (per §13 Governance)

Below target: founders on equity · no salary from Nova AI Ventures
At target: 30/30/40 revenue allocation activates

Composition · December 2026 target

🔄 Model iterating with the financial goal in mind. These unit economics are our current best guess — realistic but not locked. Portfolio shape will shift as we learn which apps get pull, which L04 deployments land, and how many SMB clients we can handle without drifting into consultancy. The 150k PLN target is the constraint; the path to it stays flexible.

💸 REVENUE COMPOSITION

Source	Unit economics	Units needed	Monthly revenue
App revenue share (L02 · Nova AI’s % of SPV net profit)	~8-12k PLN per mature app	3-5 active apps	25-50,000 PLN
L04 AI Management Suite (license + maintenance)	~5-15k PLN/month per deployment	3-5 external deployments	30-60,000 PLN
Token metering margin	30-50% markup on LLM/API calls	Portfolio-wide (apps + L04)	15-30,000 PLN
L03 SMB subs (template-driven · 1-2 week delivery then license)	~1.5-2k PLN/month per client	5-7 clients	8-14,000 PLN
L05 Strategic R&D retainer (selective · never the target)	~15-25k PLN/month avg	1 active	10-25,000 PLN
Total MRR range			~90-180,000 PLN · 150k target at mid-range

Biggest change from prior draft: L04 AI Management Suite is now the largest single line (was under-counted). SMB clients target reduced from 15-25 to 5-7 — more than that drifts into consultancy. App count reduced from 5-7 to 3-5 — realistic given we haven’t picked the portfolio yet.

Note: Line 01 Platform License does not count toward MRR — it is exit-based (value-capture at buyout). Same with buyout lump sums (L02, L03 exits). These are lumpy windfalls, counted separately. Monthly app revenue share (dividend-style) IS counted · one-time buyout IS NOT.

2b. L04 AI Management Suite · What We Actually Sell

🤖 L04 OFFERING · AI MGMT SUITE

The product: secured OpenClaw orchestration gateway deployed on customer infrastructure, with Telegram / Slack / Email agents wired into their workflow — so the customer’s humans talk to AI agents the same way we talk to ours (see §07).

Delivery shape

Scope: Productized 1-2 week delivery — no long consulting engagement. Template + config + handoff.
What we deploy: OpenClaw gateway · Nova AI Stack subset · 2-5 agents configured for their domain · Telegram/Slack/Email channels
Who delivers: Maciek’s chain (Ada architecture · Dexter implementation · Vera QA) with Nova AI L0 conductor
Then what: License + maintenance + token metering — monthly recurring. Not a hand-off-and-forget; Nova AI retains platform ownership.
Pricing: 5-15k PLN/month license + maintenance · setup fee (one-off, lumpy windfall) · token pass-through with 30-50% margin

💡 The key design: this is the offering that lets us make real MRR without becoming a consultancy. Customer gets AI Management, Nova AI keeps platform ownership, delivery stays week-scale. If delivery takes longer than 2 weeks, the template isn’t ready — we don’t sell it yet.

First customers (planned)

Codibly — case study only (Bart’s day job until Q1 2027) · no revenue · gives us the reference deployment we can demo to external prospects
RadFres — likely first paying L03 + L04 combined customer (SMB template + AI Management Suite)
Next 2-4 — TBD via Vincent / Mikołaj network · target 3-5 paying L04 deployments by December 2026

3. Phase Gates · When Each Line Activates

🚪 PHASE GATES · WHEN LINES ACTIVATE

Three phases map to product portfolio maturity · numbers are targets held against reality, not promises.

Phase 1 · Foundation

Months 0–3 · May–July 2026

SnapSell live (early revenue) · L04 templates being built · R&D wind-down · Expected MRR: ~15–25k PLN

Phase 2 · Activation

Months 3–6 · August–October 2026

Codibly case study live (no revenue) · RadFres as first L03+L04 paying customer · 1–2 L04 deployments · Expected MRR: ~40–70k PLN

Phase 3 · Target

Months 6–12 · November 2026 – April 2027

L04 AI Mgmt Suite as biggest line (3–5 deployments) · 5–7 SMB · 3–5 apps generating share · Expected MRR: ~150k PLN (target hit)

3.1 · Phase 1 · Foundation (Months 0-3 · May-July 2026)

L01 Platform: internal only · 0 PLN revenue
L02 Apps: SnapSell live (friends & family + Vincent marketing activation) · first paying users · 2–3 apps in G1-G2 build (portfolio shape TBD based on signals — we haven’t committed which)
L03 SMB: template being built · no revenue yet · RadFres conversation opened as first-customer target
L04 AI Mgmt Suite: internal dogfooding · Codibly case study prep (deployment, no revenue — Bart’s day job)
L05 Venture R&D: current engagements winding down (cap 2 respected)

Expected MRR end of Phase 1: ~15-25k PLN (SnapSell token margin + R&D wind-down tail)

3.2 · Phase 2 · Activation (Months 3-6 · August-October 2026)

L01 Platform: license terms drafted · no external license yet
L02 Apps: SnapSell 60/90-day decision made · 1–2 apps advancing G2-G4 · operator-onboarding prep begins
L03 SMB: RadFres deployed as first paying customer (template live) · 1–2 additional SMB clients via Vincent/Mikołaj network
L04 AI Mgmt Suite: Codibly case study live (no revenue) · RadFres L04 layer deployed (paying) · 1 additional L04 deployment closed
L05 R&D: 1 selective engagement (if passes 4-test filter)

Expected MRR end of Phase 2: ~40-70k PLN

3.3 · Phase 3 · Target (Months 6-12 · November 2026 - April 2027)

L01 Platform: 1–2 external licenses (if market signal supports it — not forced)
L02 Apps: 3–5 apps generating revenue share · 1–2 operators in seat · SnapSell passed-on or capped
L03 SMB: 5–7 paying clients (not 10-40 — anything more drifts into consultancy)
L04 AI Mgmt Suite: 3–5 paying deployments · this is the biggest MRR driver · Codibly still reference-only
L05 R&D: 1 active, selective — never the target

Expected MRR end of Phase 3: ~150k PLN (target hit)

⚠️ What we are NOT going to do: 10–40 SMB clients in Phase 3. 2–3 external platform licenses as a must-have. Heavy R&D retainers. All of those paths turn Nova AI into a consultancy. The leverage model requires productized delivery (1-2 weeks max per customer) and ongoing license + maintenance — not long engagements.

4. Revenue Activation Trigger · 150k PLN MRR

💸 FIVE LINES · REVENUE SOURCES

4.1 · What activates at 150k PLN MRR

Salary activation (per §13 Governance · 30/30/40 split):

30% revenue → OpEx (infrastructure, tools, third-party services)
30% revenue → Reinvestment (into next products · stack improvements · hires)
40% revenue → Founder salaries (proportional to ownership)

4.2 · Salary caps

Each founder salary cap proportional to ownership
All caps hit simultaneously at ~1M PLN MRR
Excess revenue above caps → annual bonus pool or venture reinvestment option

4.3 · Below 150k PLN MRR

Founders run on equity · no salary from Nova AI
Reinvestment priority (100% unless explicit OpEx need)

5. Per-Product Profitability Trigger

🤝 OPERATOR HANDOFF · ECONOMICS

Distinct from MRR activation — applies per Child SPV · determines Platform License state transition (§06 section 5).

5.1 · Default threshold (contract-customizable per SPV)

Criterion	Value
Revenue	50,000 PLN MRR (for this specific product)
Margin	3 consecutive months positive contribution margin

5.2 · When both criteria met

Platform License state transitions z Mode 2 (deferred loan) do Mode 4 (commercial terms)
Annual commercial license kicks in
SPV begins commercial maintenance payments to Nova AI

Contract-customizable: Brian (Finance) + Dora (Legal) set per-SPV threshold w SPV docs. Default applies unless explicitly overridden.

Two MRR thresholds to distinguish:

Nova AI-wide 150k PLN MRR — salary activation trigger (founders paid)
Per-product 50k PLN MRR — platform license state trigger (commercial terms)

6. What Counts as MRR vs Lumpy Windfall

📊 MRR vs WINDFALL · WHAT COUNTS

MRR (Monthly Recurring Revenue)

✅ SMB annual subscriptions (÷12 normalized to monthly)
✅ App revenue share (% of SPV net profit flowing to Nova AI)
✅ Venture R&D retainers (if retainer structure)
✅ Token metering margin (ongoing)
✅ L04 AI Management Suite subscriptions

Lumpy windfalls (NOT counted in MRR, tracked separately)

❌ Setup fees (L03 SMB one-off)
❌ Onboarding fees (L04 AI Mgmt Suite one-off)
❌ Project fees (L05 Venture R&D if non-retainer)
❌ Platform License lump sum (L01 exit-capture)
❌ Equity stake realized at sale (L02 exit)
❌ Buyout lump sums (L01, L02, L03 exit events)

Why distinction matters:

MRR = predictable operational revenue → funds ongoing opex + salaries
Windfalls = irregular · used for reinvestment, special bonuses, strategic moves
§13 Governance 30/30/40 split applies to MRR only; windfall allocation is separate decision

7. Pay-Per-Value · Token Economy Math

💎 PAY PER VALUE · TOKEN MATH

7.1 · Universal Principle

Every Nova AI product (L02a, L02b, L03, L04) MUST implement pay-per-value token economy. Subscriptions include base token bundles. Additional tokens purchasable. Token margin = primary revenue layer. Subscription = access gate.

Why pay-per-value: token margin scales with actual usage · revenue share from SPV equity stacks on top · together both layers compound Nova AI's economics per product.

7.2 · Two Revenue Layers (NOT double-counting)

Layer 1 · Token Margin (platform fee · BEFORE SPV accounting)

LiteLLM Proxy meters every LLM/API call · Nova AI applies margin (30-50%) · flows to Nova AI automatically.

Layer 2 · App Revenue Share (equity dividend · AFTER SPV accounting)

SPV runs own books · net profit distributed per equity · Nova AI gets 25% typical stake.

7.3 · Concrete Example — Lumen (subscription + token hybrid)

User pays $49/month subscription → SPV receives $49 gross
  │
  ├── Token passthrough (user consumes ~1M tokens/month):
  │   Real LLM cost: $3
  │   Nova AI margin (40%): $1.20       ← Layer 1: TOKEN MARGIN
  │
  ├── Stripe fee: ~$1.50 (3%)
  │
  ├── Other costs (hosting, support, team): $20
  │
  └── SPV net profit: $49 - $3 - $1.20 - $1.50 - $20 = $23.30
          │
          ▼
  Profit distribution per equity:
  Nova AI 25% = $5.83                   ← Layer 2: APP REVENUE SHARE

Total Nova AI take from $49 user spend:
  Layer 1 (Token margin): $1.20
  Layer 2 (Equity dividend): $5.83
  TOTAL: ~$7 (14% effective take)

Both streams ALWAYS sum up for Nova AI. Never redundant. Token margin captures value-in-use · app revenue share captures equity ownership outcome · neither replaces the other.

7.4 · Renameable per product

Product type	Token branding (example)
Cooking app	Cook Coins
E-commerce / SnapSell	Coins
Wealth management (Lumen)	Lumen Credits
AI Management Suite deploy	Management Credits
Generic fallback	Tokens lub Credits

Rule: Token naming = branding decision per product · mechanism underneath = identical LiteLLM metering.

8. Revenue Allocation · 30/30/40

✅ VALIDATION · SANITY CHECKS

Per §13 Governance (detailed there, summarized here):

Allocation	%	Use
OpEx	30%	Infrastructure (GCP · Cloudflare · tools) · third-party services · software licenses
Reinvestment	30%	Next products · stack improvements · potential hires · Venture R&D subsidies
Founder salaries	40%	Proportional to ownership (Bart 30% · Mikołaj 25% · Vincent 22.5% · Maciek 22.5% of this 40% pool)

Activates at 150k PLN MRR. Below threshold → 0% salaries · 100% reinvestment or other split.

Salary proportion example at 150k MRR

40% × 150k = 60k/month founder pool
Bart: 30% × 60k = 18k/month
Mikołaj: 25% × 60k = 15k/month
Vincent: 22.5% × 60k = 13.5k/month
Maciek: 22.5% × 60k = 13.5k/month

Scaling

At 500k MRR: 40% × 500k = 200k pool · Bart 60k, others proportional
At 1M MRR: cap hit · excess goes to annual bonus pool or venture reinvestment

9. Revenue Tracking · Management Nova AI Portal

📋 TRACKING · MANAGEMENT PORTAL

Primary location: management.nova-labs.ai

Dashboards

Portfolio-wide MRR + breakdown by line + margin analysis
Per-product revenue + cost + margin
LiteLLM token economy dashboards (real-time pass-through cost + margin visibility)
Deployment status across all products (via product-deployment/ folders)

Current state (April 2026)

Nova AI nie generuje MRR yet — SnapSell pending launch
Dashboards are scaffolded in Management Nova AI portal
Token metering infrastructure live (LiteLLM proxy at llm.nova-labs.ai)
First real revenue expected Phase 1 (May-July 2026) — friends & family → paid users

Ownership

Brian (Head of Finance · AI agent per §07) — maintains metering data · generates reports · flags anomalies
Mikołaj (CLO + CFO) — signs off quarterly reports · compliance
Bart (CEO) — reviews weekly scoreboard (per §12 Cadence)

Cadence

Weekly scoreboard (Wed + Fri) — MRR delta · per-product revenue · token margin
Monthly strategic review — full P&L + allocation decisions
Quarterly business review per SPV